All Are Welcome at the 2019 PURE Insurance Championship

Activities, Recognition for Military and First Responders, and Great Views Guaranteed

MONTEREY, Calif. (September 5, 2019) – The PGA TOUR Champions’ stars, along with The First Tee’s best and brightest, will descend upon the Monterey Peninsula to compete in the PURE Insurance Championship, September 24-29, but most of the fun will be outside the ropes.

“In addition to the extremely  competitive professional field and a stellar group of junior golfers and amateurs, the extra touches and activities created for our military, first responders, and general public make this event appealing and accessible to a broad cross-section of interests,” said Steve John, tournament director and CEO for Monterey Peninsula Foundation.

Starting on Friday, September 27, the USAA Military Appreciation Pavilion will be in full swing near the 17th green of Pebble Beach Golf Links from 10:00 am until the end of play through the weekend.  The Pavilion will serve complimentary snacks and refreshments and boasts incredible views of golf and picturesque Stillwater Cove.

With proper identification, all active duty, military reserve, national guard, military retirees, veterans and USAA card holders will receive 50% discount on food and non-alcoholic beverages.

All ticket holders enjoy access to the Bubble Bar, an open-air deck offering incredible views of golf and the stunning Pebble Beach coastline. Champagne, wine, beer, and specialty snacks are available for purchase from Friday through Sunday.

The First Responders Deck presented by Caliburn International and SERVPRO on the 17th tee will also be open during play Friday through Sunday. First responders showing their identification receive complimentary lunch including a choice of hot dog or sandwich, chips and a beverage from the nearby concession area.

The Family Fun Zone on the 18th fairway of Pebble Beach Golf Links will feature complimentary lawn games, face painting and crafts.  This area is free for the entire family and open Friday through Sunday from 10:00 am.

General admission to the event is free, courtesy of MasterCard.  Spectators don’t need tickets to attend practice rounds Tuesday through Thursday (September 24-26), but fans must register online either in advance or onsite at to attend tournament play, Friday through Sunday (September 27-29, 2019).  Children 15 and under do not need a ticket to enter.

Shared hospitality opportunities are available and allow fans to view the tournament from a well-appointed deck perched above one of the most spectacular finishing holes in golf—the 18th at Pebble Beach. The Palmer’s 18th Green Hospitality ticket includes a full bar, catered lunch, and afternoon snacks. A three-day hospitality ticket also includes access to Friday night’s Jake Owen Barefoot Beach Party Concert in Pebble Beach.

The PURE Insurance Championship pairs 78 PGA TOUR Champions players with 78 boys and girls, ages 14 to 18, from The First Tee chapters around the country. The junior golfers are selected by a national panel of judges, which evaluates participants’ playing ability and comprehension of life skills and core values learned through their involvement with The First Tee.

The First Tee is a nonprofit youth development organization with golf programs centered on building character through Nine Core Values™: honesty, integrity, sportsmanship, respect, confidence, responsibility, perseverance, courtesy, and judgment.

Since 2004, the tournament has been one of the most exciting stops on the PGA TOUR Champions schedule, producing champions such as World Golf Hall of Fame member Hale Irwin (2005), Jeff Sluman (2008, 2009, 2011), Kirk Triplett (2012, 2013), and John Cook (2014).

For more tournament information, visit

About Monterey Peninsula Foundation
Monterey Peninsula Foundation is a 501 (c)(3) nonprofit organization which donates funds from the proceeds of the AT&T Pebble Beach Pro-Am on the PGA TOUR and the PURE Insurance Championship Impacting The First Tee, a PGA TOUR Champions tournament. The Foundation focuses on improving the quality of life in Monterey, Santa Cruz, and San Benito counties.;;

About PURE
Privilege Underwriters Reciprocal Exchange (PURE) is a policyholder-owned insurer dedicated to creating an exceptional experience for responsible high net worth individuals and families. PURE provides best-in-class, customizable coverage throughout the U.S. for high-value homes, automobiles, jewelry, art, personal liability, watercraft and flood. Having grown by more than 40% every year since inception, today PURE insures more than 55,000 responsible, high net worth families. Inspired by some of the finest policyholder-owned companies in the world, PURE emphasizes alignment of interests and transparency. PURE’s low cost of capital, careful member selection, and proactive risk management all contribute to highly competitive rates. In return for a fee, PURE Risk Management, LLC acts as Attorney-in-Fact for PURE. For more information or to find a local broker, visit

About The First Tee
The First Tee ( is a 501(c)(3) nonprofit youth development organization whose mission is to impact the lives of young people by providing educational programs that build character, instill life-enhancing values and promote healthy choices through the game of golf. With its home office at World Golf Village in St. Augustine, Fla., The First Tee reaches young people on golf courses, in elementary schools and at other youth-serving locations.

Since its inception in 1997, The First Tee has grown its network to deliver programs in all 50 United States. In 2016, The First Tee brought character education through the game of golf to more than 5.3 million young people. The First Tee’s Founding Partners are LPGA, the Masters Tournament, PGA of America, PGA TOUR and the USGA. Shell Oil Company is The First Tee’s Founding Corporate Partner and Johnson & Johnson is its Legacy Partner. Former President George W. Bush serves as honorary chair.

About PGA TOUR Champions
PGA TOUR Champions is a membership organization of professional golfers age 50 and older, including 33 members of the World Golf Hall of Fame. The Tour’s mission is to provide financial opportunities for its players, entertain and inspire its fans, deliver substantial value to its partners, create outlets for volunteers to give back and generate significant charitable and economic impact in tournament communities. In 2019, the PGA TOUR Champions schedule includes 27 tournaments across the United States, Japan, England and Canada, with purses totaling nearly $58 million. The Charles Schwab Cup, which includes the Regular Season and the Charles Schwab Cup Playoffs, is used to determine the season-long champion. All events are televised in the United States, with most receiving complete coverage on Golf Channel, the exclusive cable-television partner of PGA TOUR Champions. Internationally, telecasts air in excess of 170 countries and territories, reaching more than 340 million potential households, and distributed in 15+ markets via GOLFTV. Follow PGA TOUR Champions online at, at, on Twitter @ChampionsTour and on Instagram @pgatourchampions.

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